Willingness to Use Reverse Vending Machine in Plastic Bottle Waste Management

Plastic bottles take a long time to decompose by nature. In contrast, plastic bottle waste in Indonesia is disposed of uncontrolled, which can affect public health and the environment. Indonesia has started digitizing plastic bottle recycling with a circular economy approach to address this problem. Plasticpay is a social movement based on a digital platform that invites people to change plastic waste, which initially damages the environment, to become economically helpful. Plasticpay has collaborated with various parties, including the University of Indonesia Vocational Education Program, in managing plastic waste. However, field studies show that the Reverse Vending Machine has not been widely used. This study explores the challenges to acceptance and willingness to use Reverse Vending Machines. The identified variables include attitude, subjective norms, and behavioral control. The survey was designed, and data was collected from 80 respondents to understand their views. Structural Equation Modeling is used to test the conceptual model. The firm results show that behavioral control factors influence the willingness to use Reverse Vending Machines. Willingness of using a high Reverse Vending machine requires ease of use and increased rewards.