TY - GEN
T1 - What makes user switch technology? Enabler and inhibitor factors of converting to mobile application
AU - Prahara, Harwin
AU - HIdayanto, Achmad Nizar
AU - Hapsari, Ika Chandra
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/7/19
Y1 - 2019/7/19
N2 - Along with the advancement in the technology, a lot of newer and better technology are introduced. However, there are many cases where users don't want to adopt new and better technology, instead, they keep using the old technology. This problem of users' inertia, not wanting to switch to new technology, is now being faced by Cookpad Indonesia. Only a few Cookpad mobile web users that want to switch to use Cookpad mobile application. The purpose of this research is to identify the factors, enablers and inhibitors, that influence Cookpad mobile website users to switch to use Cookpad mobile application. Two-factor theory, which states that there are enablers and inhibitors that work independently to influence behavior, is used as a theoretical framework for this research. Quantitative data using Likert scale was collected through questionnaire survey targeting Cookpad Indonesia users. There were 406 questionnaires collected, with 331 of them are valid. SEM covariant based was used to analyze survey result using AMOS software. Functional deprivation, interactivity, and social identification were identified as enablers, while inertia was identified as inhibitors for users' intention to switch from mobile website to mobile application.
AB - Along with the advancement in the technology, a lot of newer and better technology are introduced. However, there are many cases where users don't want to adopt new and better technology, instead, they keep using the old technology. This problem of users' inertia, not wanting to switch to new technology, is now being faced by Cookpad Indonesia. Only a few Cookpad mobile web users that want to switch to use Cookpad mobile application. The purpose of this research is to identify the factors, enablers and inhibitors, that influence Cookpad mobile website users to switch to use Cookpad mobile application. Two-factor theory, which states that there are enablers and inhibitors that work independently to influence behavior, is used as a theoretical framework for this research. Quantitative data using Likert scale was collected through questionnaire survey targeting Cookpad Indonesia users. There were 406 questionnaires collected, with 331 of them are valid. SEM covariant based was used to analyze survey result using AMOS software. Functional deprivation, interactivity, and social identification were identified as enablers, while inertia was identified as inhibitors for users' intention to switch from mobile website to mobile application.
KW - Enabler
KW - Inhibitor
KW - Mobile application
KW - Mobile website
KW - SEM covariant based
KW - Technology adoption
KW - Technology switching
KW - Two-factor theory
UR - http://www.scopus.com/inward/record.url?scp=85072807585&partnerID=8YFLogxK
U2 - 10.1145/3352411.3352426
DO - 10.1145/3352411.3352426
M3 - Conference contribution
AN - SCOPUS:85072807585
T3 - ACM International Conference Proceeding Series
SP - 92
EP - 97
BT - Proceedings of the 2019 2nd International Conference on Data Science and Information Technology, DSIT 2019
PB - Association for Computing Machinery
T2 - 2nd International Conference on Data Science and Information Technology, DSIT 2019
Y2 - 19 July 2019 through 21 July 2019
ER -