@inproceedings{b492feb26c364305a9d317cf5ffd7039,
title = "Vlogging: Trigger to impulse buying behaviors",
abstract = "The vlogging popularity provides a prospective channel for marketers and vloggers to influence viewers' buying decision. A vlog presents various stimulus that may affect viewers to impulse purchase. However, studies examining the stimulus in the vlog context and how their effects on impulse buying behaviors are still limited. Three aspects, namely vlogger-related factors, task-related factors, and mood-related factors, are identified as the stimulus. These aspects are psychologically processed by perceived enjoyment, perceived usefulness, and parasocial interaction leading to the urgency to buy impulsively. The Stimulus Organism Response (SOR) model is adapted to construct a model in explaining impulse buying behavior in the vlog context. Analysis of 1084 responses shows the urgency to buy impulsively is affected by parasocial interaction and perceived usefulness. Attitude homophily of the vloggers strongly influences parasocial interaction and informativeness strongly influences perceived usefulness.",
keywords = "Impulse buying behavior, Stimulus organism response model, Vloggers, Vlogs",
author = "Arviansyah and Dhaneswara, {Adhika Pradipta} and Hidayanto, {Achmad Nizar} and Zhu, {Yu Qian}",
note = "Publisher Copyright: {\textcopyright} PACIS 2018.; 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018 ; Conference date: 26-06-2018 Through 30-06-2018",
year = "2018",
language = "English",
series = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018",
publisher = "Association for Information Systems",
editor = "Motonari Tanabu and Dai Senoo",
booktitle = "Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society",
address = "United States",
}