Visual Media Communication Strategy for Education Project xEV Center at PT Toyota Motor Manufacturing Indonesia

Communication is a process which someone tries to provide information by conveying messages to other people. In communication activity there are individuals or groups who are the sender of the message and the recipient of the message. Forms of communication are also divided into several types, namely verbal, nonverbal, written, and visual. In this this study, the author focuses on explaining the visual communication used as an educational media in the xEV Center project. The purpose of this this study is to determine the role of visual communication as an educational media in the xEV Center project at PT Toyota Motor Manufacturing Indonesia. xEV center wants to introduce the importance of electrification knowledge, which is currently not familiar in Indonesia through visual design, including using leaflets, booklets, and videos. The study used a descriptive study design with a qualitative approach. The loca-tion was at xEV Center, located in Karawang, West Java, in Plant #3 area TMMIN Karawang, PT Toyota Motor Manufacturing Indonesia (TMMIN). The research respondents were The xEV Center project, run by the External Affairs Division in the Government Strategic Planning Department and involves several other departments related to project operations. The conclusion of this this study shows that the use of visual communication as an educational media can make it easier for the public to understand knowledge about electrification. One of the key points for the successful delivery of visual communication is when designer choosing the appropriate graphic elements such as images, fonts, colors, and layouts. In addition, it is also necessary to plan a communication strategy so that the message to be conveyed in the visual design can be effectively received by the audience.