TY - JOUR
T1 - Visual aesthetics and websites credibility of Indonesia stock exchange
AU - Rusfian, Effy Zalfiana
AU - Irwansyah, null
AU - Ernungtyas, Niken Febrina
N1 - Publisher Copyright:
© 2017 American Scientific Publishers. All rights reserved.
PY - 2017/8
Y1 - 2017/8
N2 - Visual aesthetics might response credibility of website as a part of the first impression of interfaces. Moreover, the website that used by investors on the stock exchange market played a major role for the presentation of price flow, stock notification, and transaction information. In case of Indonesian stock exchange (IDX), this study applied visual aesthetics in order to influence website credibility. At the same time, semantic differential as bipolar differences was adapted for 30 indicators of visual aesthetics and three indicators of website credibility. As the result of time-equivalent design sample, this experiment showed that visual aesthetics did not give a significant effect toward website credibility. Consequently, this study discussed the reason why visual aesthetics had not contribute to website credibility. Other significant variables that have already affect both visual aesthetics and credibility of website.
AB - Visual aesthetics might response credibility of website as a part of the first impression of interfaces. Moreover, the website that used by investors on the stock exchange market played a major role for the presentation of price flow, stock notification, and transaction information. In case of Indonesian stock exchange (IDX), this study applied visual aesthetics in order to influence website credibility. At the same time, semantic differential as bipolar differences was adapted for 30 indicators of visual aesthetics and three indicators of website credibility. As the result of time-equivalent design sample, this experiment showed that visual aesthetics did not give a significant effect toward website credibility. Consequently, this study discussed the reason why visual aesthetics had not contribute to website credibility. Other significant variables that have already affect both visual aesthetics and credibility of website.
KW - Bipolar Emotional Response Testing
KW - Credibility
KW - Experiment
KW - Time-Equivalent Design
KW - Visual Aesthetics
UR - http://www.scopus.com/inward/record.url?scp=85032184039&partnerID=8YFLogxK
U2 - 10.1166/asl.2017.9612
DO - 10.1166/asl.2017.9612
M3 - Article
AN - SCOPUS:85032184039
SN - 1936-6612
VL - 23
SP - 7931
EP - 7934
JO - Advanced Science Letters
JF - Advanced Science Letters
IS - 8
ER -