Abstract
This paper offers a new framework of value co-creation in a small-medium enterprise (SME) community in which multi-actor interaction in the community plays an important role to do collective resource integration to overcome its limitation. The findings demonstrate that collaborative networks, dynamic interaction and resource integration are proven as a valid platform of value co-creation. Collaborative networks with external actors and dynamic interaction among members within a SME community link one another and show positive influence on resource integration in the value co-creation process. A SME can adopt this value co-creation platform as a new strategy for business development and sustainability. This study conveys a different perspective for service-dominant logic concept.
Original language | English |
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Article number | 2050009 |
Journal | Journal of Developmental Entrepreneurship |
Volume | 25 |
Issue number | 2 |
DOIs | |
Publication status | Published - 1 Jun 2020 |
Keywords
- collaborative networks
- dynamic interaction
- resource integration
- service-dominant logic
- SME community
- Value co-creation