Using Cognitive-Semiotic Model for Capturing Tacit Knowledge: Case Study of Indonesian Traditional Massage

Radhitya Purnama, Tamara Adriani Salim

Research output: Contribution to journalArticlepeer-review


The purpose of this research is trying to analyze traditional knowledge using Cognitive-Semiotic Model in one of Indonesia traditional massage therapies. Indonesian massage techniques are re-nown for its diversity and unique character that does not only emphasize the therapy on the physical aspect but also the spiritual beliefs aspect which support the healing process itself. There are anxieties if the diversity of this type of knowledge is not well preserved and it will eventually extinct. Therefore, this type of knowledge requires the right approach to capture, not only on the dimension of physical techniques but also the spiritual values that live behind it. Cognitive Semiotic Model is one approach to capture knowledge at the individual level which produces three dimensions of knowledge which are the sensory dimension, the coded dimension and the theoretical dimension. This study attempts to use this approach to capture how one massage practice in Indonesia is carried out by Bapak Tarman, a masseur from Klaten. The result from this approach provides deeper dimension than technical description of knowledge and can provide a better understanding of the transmission of knowledge. One concern is that the person who captures the knowledge requires in-depth expertise on the field that he wants to capture to generate knowledge in the third dimension knowledge or the theoretical dimension.
Original languageEnglish
Pages (from-to)15-19
JournalThe Social Sciences
Issue number1
Publication statusPublished - 1 Dec 2017


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