TY - JOUR
T1 - Users’ Satisfaction Regarding Continuance Intention of Subscription Video-on-Demand Platforms for Watching Football Matches
T2 - A Stimulus-Organism-Response Perspective
AU - Samudro, Bintang
AU - Susilo, Muhammad Halim
AU - Armadito, Muhammad Rafli
AU - Handayani, Putu Wuri
AU - Fitriani, Hana
N1 - Publisher Copyright:
© The Author(s) 2024.
PY - 2024/10/1
Y1 - 2024/10/1
N2 - Subscription video-on-demand (SVoD) platforms have become popular among football fans in Indonesia. This study aims to analyze the factors that influence users’ satisfaction regarding their intention to continue using SVoD to watch football matches. The quantitative data in this study were based on 594 survey responses and were analyzed using the covariance-based structural equation model. The qualitative data obtained in this study were analyzed using the content analysis method. The results of this study indicate that the ease of access anytime and anywhere and the ease of use of SVoD services have a positive effect on users’ perceptions of the value they receive and that the fun and entertainment obtained from SVoD services have a positive effect on matching user expectations. In turn, matching users’ expectations has a positive effect on their views of the services and level of satisfaction, and the level of user satisfaction has a positive effect on their intention to continue subscribing to SVoD services to watch football matches. This research is expected to provide insight for SVoD service providers who broadcast football matches to help evaluate their services and improve users’ intentions to continue using the service.
AB - Subscription video-on-demand (SVoD) platforms have become popular among football fans in Indonesia. This study aims to analyze the factors that influence users’ satisfaction regarding their intention to continue using SVoD to watch football matches. The quantitative data in this study were based on 594 survey responses and were analyzed using the covariance-based structural equation model. The qualitative data obtained in this study were analyzed using the content analysis method. The results of this study indicate that the ease of access anytime and anywhere and the ease of use of SVoD services have a positive effect on users’ perceptions of the value they receive and that the fun and entertainment obtained from SVoD services have a positive effect on matching user expectations. In turn, matching users’ expectations has a positive effect on their views of the services and level of satisfaction, and the level of user satisfaction has a positive effect on their intention to continue subscribing to SVoD services to watch football matches. This research is expected to provide insight for SVoD service providers who broadcast football matches to help evaluate their services and improve users’ intentions to continue using the service.
KW - content analysis
KW - continuance intention
KW - expectation confirmation model
KW - football streaming
KW - stimulus-organism-response model
KW - structural equation modeling
KW - subscription video-on-demand
KW - user satisfaction
UR - http://www.scopus.com/inward/record.url?scp=85210160331&partnerID=8YFLogxK
U2 - 10.1177/21582440241289685
DO - 10.1177/21582440241289685
M3 - Article
AN - SCOPUS:85210160331
SN - 2158-2440
VL - 14
JO - SAGE Open
JF - SAGE Open
IS - 4
ER -