User Motivation Analysis in Sharing Hoaxes in Indonesia

Muhammad Tafriet, Putu W. Handayani, Ave Adriana Pinem

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study aims to analyse the motivation of users to share hoaxes using their communication channels. There are 29 motivations influencing users in sharing hoax materials based on the Uses Gratifications (U G) theory which consisted of four variables (socializing, information seeking, status seeking, and entertainment) and perceived characteristics of information variables. This study uses quantitative methods approach by collecting data using a questionnaire. The method of data analysis uses the entropy method to calculate the weight of motivation under this study. The research data was obtained from distributing questionnaires to 212 users who had distributed hoaxes using their communication channels. This study shows that the five motivations having the most influence users to share hoax are the information being shared looks accurate, the information looks important, the information seems useful, the information is the latest information, and the information being shared can provide an understanding of an event or situation.

Original languageEnglish
Title of host publication5th International Conference on Computing Engineering and Design, ICCED 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728120942
DOIs
Publication statusPublished - Apr 2019
Event5th International Conference on Computing Engineering and Design, ICCED 2019 - Singapore, Singapore
Duration: 11 Apr 201913 Apr 2019

Publication series

Name5th International Conference on Computing Engineering and Design, ICCED 2019

Conference

Conference5th International Conference on Computing Engineering and Design, ICCED 2019
CountrySingapore
CitySingapore
Period11/04/1913/04/19

Keywords

  • communication channel
  • entropy
  • hoaxes
  • motivation
  • uses and gratifications

Fingerprint Dive into the research topics of 'User Motivation Analysis in Sharing Hoaxes in Indonesia'. Together they form a unique fingerprint.

Cite this