TY - JOUR
T1 - User interface redesign of e-commerce platform mobile application (Kudo) through user experience evaluation to increase user attraction
AU - Muslim, Erlinda
AU - Moch, Boy Nurtjahyo
AU - Wilgert, Yosua
AU - Utami, Fristya Fadhilah
AU - Indriyani, Dea
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2019/5/1
Y1 - 2019/5/1
N2 - The growth of smartphone users have changed Indonesian society lifestyle towards digital, one of the strongest is to shop online. Some of the obstacles in e-commerce expansion in Indonesia have encouraged the emergence of online-To-offline e-commerce platform mobile applications to tackle this barrier. Competition between the various types of e-commerce in Indonesia has made actors of e-commerce aggressively pursuing a strategy to attract the public to choose and use their e-commerce. User experience (UX) is a very important factor for an application to give a first impression about the company and products offered through the interaction between user and product. Effectiveness, efficiency, error, satisfaction, attractiveness, and visual appeal are the most influential UX dimensions in giving the perception to the user. This study aims to evaluate UX e-commerce platform mobile application by using performance metrics, self-reported metrics, behavioral metrics, and issue-based metrics approach that assess performance, perception, behavior, and filter out user feels as a result of the interaction with applications, and also reveal the effect of experience in using the application. Based on the evaluation, it was found in the dimensions of efficiency and visual appeal was significantly affected by experience factor, and the result indicates the user perception about the application was not good enough, especially on the interface design. Therefore, user interface (UI) redesign was developed using the principles of UI design and Activity Relationship Chart (ARC) by combining the UX elements that have been evaluated, in order to increase user attraction.
AB - The growth of smartphone users have changed Indonesian society lifestyle towards digital, one of the strongest is to shop online. Some of the obstacles in e-commerce expansion in Indonesia have encouraged the emergence of online-To-offline e-commerce platform mobile applications to tackle this barrier. Competition between the various types of e-commerce in Indonesia has made actors of e-commerce aggressively pursuing a strategy to attract the public to choose and use their e-commerce. User experience (UX) is a very important factor for an application to give a first impression about the company and products offered through the interaction between user and product. Effectiveness, efficiency, error, satisfaction, attractiveness, and visual appeal are the most influential UX dimensions in giving the perception to the user. This study aims to evaluate UX e-commerce platform mobile application by using performance metrics, self-reported metrics, behavioral metrics, and issue-based metrics approach that assess performance, perception, behavior, and filter out user feels as a result of the interaction with applications, and also reveal the effect of experience in using the application. Based on the evaluation, it was found in the dimensions of efficiency and visual appeal was significantly affected by experience factor, and the result indicates the user perception about the application was not good enough, especially on the interface design. Therefore, user interface (UI) redesign was developed using the principles of UI design and Activity Relationship Chart (ARC) by combining the UX elements that have been evaluated, in order to increase user attraction.
UR - http://www.scopus.com/inward/record.url?scp=85065963312&partnerID=8YFLogxK
U2 - 10.1088/1757-899X/508/1/012113
DO - 10.1088/1757-899X/508/1/012113
M3 - Conference article
AN - SCOPUS:85065963312
SN - 1757-8981
VL - 508
JO - IOP Conference Series: Materials Science and Engineering
JF - IOP Conference Series: Materials Science and Engineering
IS - 1
M1 - 012113
T2 - 1st Tarumanagara International Conference on the Applications of Technology and Engineering, TICATE 2018
Y2 - 22 November 2018 through 23 November 2018
ER -