TY - GEN
T1 - User interface redesign in a point rewards mobile application using usability testing method
AU - Maulana, Serdi Akbar
AU - Suzianti, Amalia
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/11/15
Y1 - 2019/11/15
N2 - The e-commerce market is projected to grow years by years, including in Indonesia. This growth was triggered by the increasing number of internet users both in the world and in Indonesia. But along with the e-commerce market grow in Indonesia, this was followed by a decline in the number of visits to the retail store. The object is an ad tech company in Indonesia that tries to increase the number of visits to the retail store. The firm uses the mobile application platform to run its business. However, according to a preliminary study, 75% of respondents said they were still having problems when using the application. Therefore we need usability testing for this application to find out how easily the mobile application is used. This study uses the usability testing method with think aloud, after scenario questionnaire (ASQ), system usability scale (SUS), and questionnaire for user interface satisfaction (QUIS). After gathered the usability results from the mobile application, this research was continued by making improvements to the user interface design of the application using the user-centered design approach and using 10 usability heuristics for user interface design and Material Design as literature in the making of usability improvements.
AB - The e-commerce market is projected to grow years by years, including in Indonesia. This growth was triggered by the increasing number of internet users both in the world and in Indonesia. But along with the e-commerce market grow in Indonesia, this was followed by a decline in the number of visits to the retail store. The object is an ad tech company in Indonesia that tries to increase the number of visits to the retail store. The firm uses the mobile application platform to run its business. However, according to a preliminary study, 75% of respondents said they were still having problems when using the application. Therefore we need usability testing for this application to find out how easily the mobile application is used. This study uses the usability testing method with think aloud, after scenario questionnaire (ASQ), system usability scale (SUS), and questionnaire for user interface satisfaction (QUIS). After gathered the usability results from the mobile application, this research was continued by making improvements to the user interface design of the application using the user-centered design approach and using 10 usability heuristics for user interface design and Material Design as literature in the making of usability improvements.
KW - ASQ
KW - Mobile application
KW - QUIS
KW - SUS
KW - Usability
KW - User interface redesign
UR - http://www.scopus.com/inward/record.url?scp=85078331366&partnerID=8YFLogxK
U2 - 10.1145/3369985.3370001
DO - 10.1145/3369985.3370001
M3 - Conference contribution
AN - SCOPUS:85078331366
T3 - ACM International Conference Proceeding Series
SP - 43
EP - 48
BT - Proceedings of the 2019 5th International Conference on Communication and Information Processing, ICCIP 2019
PB - Association for Computing Machinery
T2 - 5th International Conference on Communication and Information Processing, ICCIP 2019
Y2 - 15 November 2019 through 17 November 2019
ER -