TY - JOUR
T1 - User interface evaluation of official store for FMCG (fast moving consumer goods) products in e-commerce website using user experience approach
AU - Lestari, R. A.
AU - Muslim, E.
AU - Moch, B. N.
N1 - Publisher Copyright:
© Published under licence by IOP Publishing Ltd.
PY - 2019/7/4
Y1 - 2019/7/4
N2 - Currently, digital technology makes people can do online shopping using e-commerce. Sales of FMCG products through e-commerce websites are currently growing rapidly and will continue to improve in the following years. When using a website, user experience becomes more important than any other products or services. However, from previous research, there is still usability problem when a user using the official store for FMCG product in an e-commerce website. This study aims to evaluate the official store's user interface using the user experience approach with performance metrics, self-reported metrics, behavioral metrics, and issue-based metrics that assess performance, perception, behavior, and issue that the user perceives when interacting with the website. Based on the evaluation results, the dimensions of ease of use, interface quality, and satisfaction was not good enough, so that strategy and interface design recommendation are done.
AB - Currently, digital technology makes people can do online shopping using e-commerce. Sales of FMCG products through e-commerce websites are currently growing rapidly and will continue to improve in the following years. When using a website, user experience becomes more important than any other products or services. However, from previous research, there is still usability problem when a user using the official store for FMCG product in an e-commerce website. This study aims to evaluate the official store's user interface using the user experience approach with performance metrics, self-reported metrics, behavioral metrics, and issue-based metrics that assess performance, perception, behavior, and issue that the user perceives when interacting with the website. Based on the evaluation results, the dimensions of ease of use, interface quality, and satisfaction was not good enough, so that strategy and interface design recommendation are done.
UR - http://www.scopus.com/inward/record.url?scp=85069053572&partnerID=8YFLogxK
U2 - 10.1088/1757-899X/505/1/012079
DO - 10.1088/1757-899X/505/1/012079
M3 - Conference article
AN - SCOPUS:85069053572
SN - 1757-8981
VL - 505
JO - IOP Conference Series: Materials Science and Engineering
JF - IOP Conference Series: Materials Science and Engineering
IS - 1
M1 - 012079
T2 - 1st International Conference on Industrial and Manufacturing Engineering, ICI and ME 2018
Y2 - 16 October 2018
ER -