@inproceedings{14b33f8814634ecfa86e23618b711602,
title = "User interface and generations' preferences: Design and evaluation",
abstract = "Website user interfaces are crucial for e-businesses. There is a need for a deeper understanding of the user interface elements to maintain the sustainability of businesses, especially concerning generations X and Y as the target market. This study explores the relationship between user interface elements and generation preferences using in-depth interviews and questionnaires. The primary objective is to obtain invaluable insights into user preferences of e-business especially e-commerce websites and to evaluate the preliminary designs revealed from interviews with experts. Two hundred respondents from generations X and Y participated in the study. The results show a high level of alignment between users and user interface design recommendations from experts based on generations X and Y characteristics. The final recommendations can be used as a reference for e-business in developing their websites.",
keywords = "E-business, Generation x, Generation y, User interface",
author = "Rahmani Shadrina and Arviansyah",
note = "Publisher Copyright: Copyright {\textcopyright} 2018 International Business Information Management Association (IBIMA).; 32nd International Business Information Management Association Conference, IBIMA 2018 ; Conference date: 15-11-2018 Through 16-11-2018",
year = "2018",
month = jan,
day = "1",
language = "English",
series = "Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth",
publisher = "International Business Information Management Association, IBIMA",
pages = "7882--7892",
editor = "Soliman, {Khalid S.}",
booktitle = "Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020",
}