User interface and generations' preferences: Design and evaluation

Rahmani Shadrina, Arviansyah

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Website user interfaces are crucial for e-businesses. There is a need for a deeper understanding of the user interface elements to maintain the sustainability of businesses, especially concerning generations X and Y as the target market. This study explores the relationship between user interface elements and generation preferences using in-depth interviews and questionnaires. The primary objective is to obtain invaluable insights into user preferences of e-business especially e-commerce websites and to evaluate the preliminary designs revealed from interviews with experts. Two hundred respondents from generations X and Y participated in the study. The results show a high level of alignment between users and user interface design recommendations from experts based on generations X and Y characteristics. The final recommendations can be used as a reference for e-business in developing their websites.

Original languageEnglish
Title of host publicationProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
Subtitle of host publicationSustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages7882-7892
Number of pages11
ISBN (Electronic)9780999855119
Publication statusPublished - 1 Jan 2018
Event32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Spain
Duration: 15 Nov 201816 Nov 2018

Publication series

NameProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth

Conference

Conference32nd International Business Information Management Association Conference, IBIMA 2018
Country/TerritorySpain
CitySeville
Period15/11/1816/11/18

Keywords

  • E-business
  • Generation x
  • Generation y
  • User interface

Fingerprint

Dive into the research topics of 'User interface and generations' preferences: Design and evaluation'. Together they form a unique fingerprint.

Cite this