User-Generated Content and The Artificial Consumption Needs Through System of Sign: Semiotics Study on Beauty Vlogger Video on YouTube

Isma Dwi Fiani, Billy Sarwono

Research output: Contribution to conferencePaperpeer-review

Abstract

This research was based on the commercialization of user generated content called beauty vlog. Beauty vlog was initially used as a medium for consumers to share information about beauty products, but is now shifting to a marketing tool for the cosmetics industry. Just like all other industry-oriented media, commercial beauty vlogs are created to generate consumption needs through the use system of sign. As requires imaging to hide the commercial aspect of cosmetics needs. Using the social semiotics analysis method, this research shows that beauty vloggers are making use system of sign that represent 'objective', 'amateur' and 'personal and intimate' characteristics.
Original languageEnglish
Publication statusPublished - 2017
Event1st Indonesia International Graduate Conference on Communication (IGCC) 2017 - ID, Depok, Indonesia
Duration: 1 Jan 2017 → …

Conference

Conference1st Indonesia International Graduate Conference on Communication (IGCC) 2017
Country/TerritoryIndonesia
CityDepok
Period1/01/17 → …

Keywords

  • Consumer Society, Semiotics

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