User experience modeling on consumer-to-consumer (c2c) e-commerce website

Rapid technology and communication developments have brought us to the digital age, where its media, such as the internet become one famous media that is widely used for various purposes around the world. Many organizations view this situation as a space or new media to do business expansion as an innovative way of doing activities that meet the communities' expectations of economy-related aspects of convenience, known by the term of e-commerce as one alternative options for the organizations as a medium of information to facilitate the presence of interaction between sellers and buyers without limited time and space, where their progress was supported by the use of the website. How the user experience in interacting with the website become an important key in the advancement of the e-commerce. This research provides user experience modeling on e-commerce website in order to be able to increase the success of e-commerce business performance through the use of the website. This research focuses on e-commerce type of C2C in Indonesia with the aim to model the relationships of each user experience factors using structural equation modeling.