TY - GEN
T1 - User engagement analysis on mobile application starbucks ID study case
AU - Suzianti, Amalia
AU - Avianto, Leo Hubertus Dimas
AU - Larasati, Nadhira Audi
N1 - Publisher Copyright:
© 2019 Association for Computing Machinery.
PY - 2019/11/15
Y1 - 2019/11/15
N2 - The development of premium lifestyle and coffee consumption has made the coffee industry develop towards a premium lifestyle. The rise of internet users, especially with smartphones as the media, has pushed innovations based on mobile applications. To improve those innovations, a study for continued intention to use an application is needed. The knowledge about User Experience (UX) factors are needed to be comprehended due to the relation between the use of the application and the satisfaction from the use of the application. This study was done to figure the relations between user engagement factors with the continued intention to use of the mobile application, based on Starbucks ID study case. The analysis was conducted using user engagement model and processed using Structural Equation Modelling (SEM) method. The result of the study shows that user engagement directly influences users to continued intention to use an application, while functionality, information quality, and interaction are engagement factors that affect continued intention to use indirectly. Thus, it can be concluded that the users of Starbucks ID are in the Early Adopters phase in adopting the application.
AB - The development of premium lifestyle and coffee consumption has made the coffee industry develop towards a premium lifestyle. The rise of internet users, especially with smartphones as the media, has pushed innovations based on mobile applications. To improve those innovations, a study for continued intention to use an application is needed. The knowledge about User Experience (UX) factors are needed to be comprehended due to the relation between the use of the application and the satisfaction from the use of the application. This study was done to figure the relations between user engagement factors with the continued intention to use of the mobile application, based on Starbucks ID study case. The analysis was conducted using user engagement model and processed using Structural Equation Modelling (SEM) method. The result of the study shows that user engagement directly influences users to continued intention to use an application, while functionality, information quality, and interaction are engagement factors that affect continued intention to use indirectly. Thus, it can be concluded that the users of Starbucks ID are in the Early Adopters phase in adopting the application.
KW - Continued intention to use
KW - Mobile application
KW - Structural equation modelling
KW - Technology adoption lifecycle
KW - User engagement
KW - User experience
KW - UX
UR - http://www.scopus.com/inward/record.url?scp=85078356698&partnerID=8YFLogxK
U2 - 10.1145/3369985.3370006
DO - 10.1145/3369985.3370006
M3 - Conference contribution
AN - SCOPUS:85078356698
T3 - ACM International Conference Proceeding Series
SP - 54
EP - 59
BT - Proceedings of the 2019 5th International Conference on Communication and Information Processing, ICCIP 2019
PB - Association for Computing Machinery
T2 - 5th International Conference on Communication and Information Processing, ICCIP 2019
Y2 - 15 November 2019 through 17 November 2019
ER -