User engagement analysis on mobile application starbucks ID study case

Amalia Suzianti, Leo Hubertus Dimas Avianto, Nadhira Audi Larasati

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The development of premium lifestyle and coffee consumption has made the coffee industry develop towards a premium lifestyle. The rise of internet users, especially with smartphones as the media, has pushed innovations based on mobile applications. To improve those innovations, a study for continued intention to use an application is needed. The knowledge about User Experience (UX) factors are needed to be comprehended due to the relation between the use of the application and the satisfaction from the use of the application. This study was done to figure the relations between user engagement factors with the continued intention to use of the mobile application, based on Starbucks ID study case. The analysis was conducted using user engagement model and processed using Structural Equation Modelling (SEM) method. The result of the study shows that user engagement directly influences users to continued intention to use an application, while functionality, information quality, and interaction are engagement factors that affect continued intention to use indirectly. Thus, it can be concluded that the users of Starbucks ID are in the Early Adopters phase in adopting the application.

Original languageEnglish
Title of host publicationProceedings of the 2019 5th International Conference on Communication and Information Processing, ICCIP 2019
PublisherAssociation for Computing Machinery
Pages54-59
Number of pages6
ISBN (Electronic)9781450372589
DOIs
Publication statusPublished - 15 Nov 2019
Event5th International Conference on Communication and Information Processing, ICCIP 2019 - Chongqing, China
Duration: 15 Nov 201917 Nov 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference5th International Conference on Communication and Information Processing, ICCIP 2019
CountryChina
CityChongqing
Period15/11/1917/11/19

Keywords

  • Continued intention to use
  • Mobile application
  • Structural equation modelling
  • Technology adoption lifecycle
  • User engagement
  • User experience
  • UX

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