Usability evaluation and recommendation according to factors affecting purchase intention: Qlapa.com–an indonesian local handmade marketplace

Rahma Khairunisa Nursalamah, Harry Budi Santoso, R. Yugo Kartono Isal

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study aims to evaluate Qlapa.com, a marketplace for Indonesian local crafts, according to factors affecting purchase intention. Factors affecting purchase intention used in this study are usability factors and handmade purchase factors. The evaluation was conducted with usability testing and contextual interview. Data were analyzed using the thematic analysis method. The result shows that the current Qlapa.com has issues in all usability factors. It is recommended for Qlapa.com to consider the handmade purchase factors in some areas and be more selective in delivering its content, since it has a specific line of products. Frequent, deliberate user research and usability evaluation is also needed for Qlapa.com to make sure its platform can respond to users’ purchase intention.

Original languageEnglish
Title of host publicationUser Science and Engineering - 5th International Conference, i-USEr 2018, Proceedings
EditorsNatrah Abdullah, Wan Adilah Wan Adnan, Marcus Foth
PublisherSpringer Verlag
Pages207-218
Number of pages12
ISBN (Print)9789811316272
DOIs
Publication statusPublished - 1 Jan 2018
Event5th International Conference on User Science and Engineering, i-USEr 2018 - Puchong, Malaysia
Duration: 28 Aug 201830 Aug 2018

Publication series

NameCommunications in Computer and Information Science
Volume886
ISSN (Print)1865-0929

Conference

Conference5th International Conference on User Science and Engineering, i-USEr 2018
CountryMalaysia
CityPuchong
Period28/08/1830/08/18

Keywords

  • Handmade
  • Marketplace
  • Purchase intention
  • Usability

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