@inproceedings{adfddc9eaab34ee9ab0862d77353db3d,
title = "Usability evaluation and recommendation according to factors affecting purchase intention: Qlapa.com–an indonesian local handmade marketplace",
abstract = "This study aims to evaluate Qlapa.com, a marketplace for Indonesian local crafts, according to factors affecting purchase intention. Factors affecting purchase intention used in this study are usability factors and handmade purchase factors. The evaluation was conducted with usability testing and contextual interview. Data were analyzed using the thematic analysis method. The result shows that the current Qlapa.com has issues in all usability factors. It is recommended for Qlapa.com to consider the handmade purchase factors in some areas and be more selective in delivering its content, since it has a specific line of products. Frequent, deliberate user research and usability evaluation is also needed for Qlapa.com to make sure its platform can respond to users{\textquoteright} purchase intention.",
keywords = "Handmade, Marketplace, Purchase intention, Usability",
author = "Nursalamah, {Rahma Khairunisa} and Santoso, {Harry Budi} and Isal, {R. Yugo Kartono}",
year = "2018",
month = jan,
day = "1",
doi = "10.1007/978-981-13-1628-9_19",
language = "English",
isbn = "9789811316272",
series = "Communications in Computer and Information Science",
publisher = "Springer Verlag",
pages = "207--218",
editor = "Natrah Abdullah and {Wan Adnan}, {Wan Adilah} and Marcus Foth",
booktitle = "User Science and Engineering - 5th International Conference, i-USEr 2018, Proceedings",
address = "Germany",
note = "5th International Conference on User Science and Engineering, i-USEr 2018 ; Conference date: 28-08-2018 Through 30-08-2018",
}