TY - GEN
T1 - Unveiling purchase intention for .id domain using e-wom adoption on social media
AU - Putri, Mieke Eka
AU - Sucahyo, Yudho Giri
AU - Gandhi, Arfive
N1 - Funding Information:
The rapid growth of the Internet was supported by the development of domain usage [3]. Data from Association Française pour le Nommage Internet en Coopération (AFNIC) claimed there were 330 million domain names worldwide in 2018 [4]. The domain numbers are on growing from time to time both for the domain name with the general Top-Level Domain (gTLD) and country-code Top-Level Domain (ccTLD). Data from Verisign showed domain with gTLD grow 4.3% yearly and domain with ccTLD grow 6% annually in 2018 [5].
Publisher Copyright:
© 2020 IEEE.
Copyright:
Copyright 2021 Elsevier B.V., All rights reserved.
PY - 2020/11/3
Y1 - 2020/11/3
N2 - Domain. id is a unique name given to identify private individuals or institutions (both private and public) on Indonesia's Internet. The number of. id domains was still less than the target. This gap made Indonesian Internet Domain Name Manager (PANDI) improve adequate and effective strategies, especially digital marketing. PANDI should identify factors that influence people's intention according to social media usage to formulate strategies. Social media could establish qualified electronic Word of Mouth (e- WOM) involving brand image and brand awareness. This study aimed to determine those factors and analyze whether the.id domain's adoption can affect brand awareness, brand image, and purchase intention of the.id domain. Data collection was carried out by distributing online questionnaire surveys then processed using PLS-SEM with 167 respondents. They represented people who owned. id domain or other domain. Their perception exposed why they purchased. id and prioritize other domains. Out of 13, this research captured 12 accepted hypotheses. Generally, source credibility influenced information credibility, while information credibility influenced the adoption of e-WOM regarding. id domains on social media. Also, e-WOM affects one's brand awareness, brand image, and attitude towards the.id domain. A person's attitude towards the.id domain positively influenced the purchase intention of the.id domain.
AB - Domain. id is a unique name given to identify private individuals or institutions (both private and public) on Indonesia's Internet. The number of. id domains was still less than the target. This gap made Indonesian Internet Domain Name Manager (PANDI) improve adequate and effective strategies, especially digital marketing. PANDI should identify factors that influence people's intention according to social media usage to formulate strategies. Social media could establish qualified electronic Word of Mouth (e- WOM) involving brand image and brand awareness. This study aimed to determine those factors and analyze whether the.id domain's adoption can affect brand awareness, brand image, and purchase intention of the.id domain. Data collection was carried out by distributing online questionnaire surveys then processed using PLS-SEM with 167 respondents. They represented people who owned. id domain or other domain. Their perception exposed why they purchased. id and prioritize other domains. Out of 13, this research captured 12 accepted hypotheses. Generally, source credibility influenced information credibility, while information credibility influenced the adoption of e-WOM regarding. id domains on social media. Also, e-WOM affects one's brand awareness, brand image, and attitude towards the.id domain. A person's attitude towards the.id domain positively influenced the purchase intention of the.id domain.
KW - Brand awareness
KW - E-WOM
KW - Electronic word of mouth
KW - Information adoption model
KW - Purchase intention
KW - Top level domain
UR - http://www.scopus.com/inward/record.url?scp=85099314490&partnerID=8YFLogxK
U2 - 10.1109/ICIC50835.2020.9288600
DO - 10.1109/ICIC50835.2020.9288600
M3 - Conference contribution
AN - SCOPUS:85099314490
T3 - 2020 5th International Conference on Informatics and Computing, ICIC 2020
BT - 2020 5th International Conference on Informatics and Computing, ICIC 2020
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th International Conference on Informatics and Computing, ICIC 2020
Y2 - 3 November 2020 through 4 November 2020
ER -