TY - GEN
T1 - Understanding the Determinants of Customer Adoption and Intention to Recommend Electronic Money in Mobile Payments
T2 - 4th International Conference on E-commerce, E-Business and E-Government, ICEEG 2020
AU - Lubis, Arief Wibisono
AU - Irawan, Aldo Jay
N1 - Funding Information:
Habit is proven to have a significant influence on intention to adopt Gopay. This result is supported by [7], on cashback program adoption, and [15], on ICT adoption. This result indicates that the repetitive usage of Gopay would influence the customers to further use Gopay.
Funding Information:
We would like to thank PUTI Grant from Universitas Indonesia.
Publisher Copyright:
© 2020 ACM.
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/6/17
Y1 - 2020/6/17
N2 - The advancement of technology a?ects the life of the modern society in many ways. One of the technology innovations in the fnancial sector that grows rapidly at the moment is electronic money. Electronic money has entered the life of Indonesians for the last decade, and the number of electronic money providers is keep increasing. The competition has become tighter between popular electronic providers, with Gopay as the market leader according to its number of users. This research aims to examine the determinants that influence customers' adoption and intention to recommend electronic money in Indonesia, by focusing on Gopay. The data was collected through a survey on 270 Gopay users in DKI Jakarta, West Java, and Banten. The method employed in this research is structural equation model using LISREL. The result indicates that effort expectancy, facilitating condition, habit, compatibility and perceived technology security are signifcant factors that influence customers' intention to adopt Gopay. It is also shown that customers' intention to adopt Gopay affects their intention to recommend the technology.
AB - The advancement of technology a?ects the life of the modern society in many ways. One of the technology innovations in the fnancial sector that grows rapidly at the moment is electronic money. Electronic money has entered the life of Indonesians for the last decade, and the number of electronic money providers is keep increasing. The competition has become tighter between popular electronic providers, with Gopay as the market leader according to its number of users. This research aims to examine the determinants that influence customers' adoption and intention to recommend electronic money in Indonesia, by focusing on Gopay. The data was collected through a survey on 270 Gopay users in DKI Jakarta, West Java, and Banten. The method employed in this research is structural equation model using LISREL. The result indicates that effort expectancy, facilitating condition, habit, compatibility and perceived technology security are signifcant factors that influence customers' intention to adopt Gopay. It is also shown that customers' intention to adopt Gopay affects their intention to recommend the technology.
KW - Customer adoption
KW - DOI
KW - Financial Technology
KW - Intention to Recommend
KW - UTAUT2
UR - http://www.scopus.com/inward/record.url?scp=85094868460&partnerID=8YFLogxK
U2 - 10.1145/3409929.3414739
DO - 10.1145/3409929.3414739
M3 - Conference contribution
AN - SCOPUS:85094868460
T3 - ACM International Conference Proceeding Series
SP - 64
EP - 70
BT - ICEEG 2020 - 2020 4th International Conference on E-commerce, E-Business and E-Government
PB - Association for Computing Machinery
Y2 - 17 June 2020 through 19 June 2020
ER -