TY - GEN
T1 - Understanding the customers’ perception in motorcycle ride-sharing on personal data protection
AU - Margareta, Rosalia Valentin
AU - Sucahyo, Yudho Giri
AU - Ruldeviyani, Yova
AU - Gandhi, Arfive
N1 - Funding Information:
The several findings show that customers have desire to open their personal data when they use the application although they have high privacy concern. Moreover, their privacy concerns do not increase although they have personal data violation experience. It is also underpinned by another fact that the possible risk has no negative influence to their behavioral intention on opening their personal data. This This research was supported by Universitas Indonesia under the PITTA Grants 2018 of “Exploration Study of Digital Economy Actors in Indonesian Society” (No: 1898/UN2.R3.1/HKP.05.00/2018). We would like to express our gratitude to the Faculty of Computer Science and the Directorate of Research and Community Engagement, Universitas Indonesia.
Publisher Copyright:
© 2018 IEEE.
PY - 2019/1/17
Y1 - 2019/1/17
N2 - Personal Data Protection is governed by the laws of the Republic of Indonesia. The regulation must also be obeyed by motorcycle ride-sharing service. It is important to know the customers’ perception of personal data protection since it will affects the customers’ intention to provide their personal data when using the services. An analysis was conducted using quantitative methods and PLS-SEM to determine this case. 253 ride-sharing customers were hired as respondents who tested by several variables: privacy violation experiences, privacy concerns, risk beliefs, trusting beliefs, and behavioral intentions. As the results, a personal data violation experience does not negatively affect customers’ privacy concerns. However, the privacy concerns do not negatively affect the level of customers’ trust and the desire to provide personal data. It has a positive effect on the potential perceived risk. This study recommends ride-sharing providers to develop their data protection, improve privacy policies, and provides access control for customers.
AB - Personal Data Protection is governed by the laws of the Republic of Indonesia. The regulation must also be obeyed by motorcycle ride-sharing service. It is important to know the customers’ perception of personal data protection since it will affects the customers’ intention to provide their personal data when using the services. An analysis was conducted using quantitative methods and PLS-SEM to determine this case. 253 ride-sharing customers were hired as respondents who tested by several variables: privacy violation experiences, privacy concerns, risk beliefs, trusting beliefs, and behavioral intentions. As the results, a personal data violation experience does not negatively affect customers’ privacy concerns. However, the privacy concerns do not negatively affect the level of customers’ trust and the desire to provide personal data. It has a positive effect on the potential perceived risk. This study recommends ride-sharing providers to develop their data protection, improve privacy policies, and provides access control for customers.
KW - Online motorcycle taxi
KW - Partial least square-structural equation modeling
KW - Personal data
KW - Personal data protection
UR - http://www.scopus.com/inward/record.url?scp=85062399515&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS.2018.8618192
DO - 10.1109/ICACSIS.2018.8618192
M3 - Conference contribution
AN - SCOPUS:85062399515
T3 - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
SP - 125
EP - 130
BT - 2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Y2 - 27 October 2018 through 28 October 2018
ER -