"UNDERSTANDING BUSSINESS MODEL OF SOCIAL INNOVATION: KAJIAN DESA WISATA BISNIS TEGAL WARU"

Social innovation studies are unique studies and are still relatively rare. The study contains that business models from among those who are often marginalized can also be a source of income. In addition, the importance is also that the utilization of resources owned by a region can be a source of competitive advantage when properly managed considering that each region has a different context. This study analyzes the social innovation model in Tegal Waru Village which was originally a poor and underdeveloped village in 2010 but later it can transform into an economically independent village. This study uses a qualitative approach with data collection methods through indepth interviews and also observations. The selection of informants is based on the criteria that the person understands the business processes carried out and is also a stakeholder of Tegal Waru Tourism Village. The results showed that the Tegal Waru Tourism Village was a village that managed to enhance its natural and human resources so that it became a source of competitive advantage through the establishment of a Business Tourism Village which is still rare in Indonesia. A unique business model is offering entrepreneurship education with a value proposition to educate everyone to become entrepreneurs by relying on the core competencies and resources they have with philosophy hence provide benefits to many people.