@inproceedings{7b3b865663854f2d8d5cebdadca6ea33,
title = "Type of Humor and Advertising Effectiveness: Study on Indonesian Children Aged 7–12",
abstract = "This paper examines the relationship between the type of humor and effectiveness of advertisements for dairy products on Indonesian children. A quantitative approach was used to analyze the type of humor found in dairy product advertising. A total of 840 students at both public and private schools, aged 7–12 years, completed a questionnaire. The results of the analysis of variance (ANOVA) showed that the type of humor had no significant influence on the effectiveness of dairy product advertisements.",
keywords = "type of humor, advertising effectiveness, schoolchildren, dairy product advertisement, Indonesian advertising, Indonesian children",
author = "Satria, {Hardika Widi} and Sri Rahayu and Naldo",
year = "2020",
month = apr,
day = "3",
doi = "10.2991/assehr.k.200331.174",
language = "English",
volume = "426",
series = "Advances in Social Science, Education and Humanities Research",
publisher = "Atlantis Press",
pages = "412--418",
booktitle = "Proceedings of The 3rd International Conference on Vocational Higher Education (ICVHE 2018)",
address = "Netherlands",
note = "3rd International Conference on Vocational Higher Education (ICVHE 2018) : “Understanding Digital World. From Theory to Practices.” ; Conference date: 02-08-2018 Through 04-08-2018",
}