TY - GEN
T1 - Trust in Merchants and E-commerce Platforms as Antecedents of Users' Purchase Intention in C2C E-Commerce
AU - Lettu Radja Pono, Viky George
AU - Wuri Handayani, Putu
AU - Sandhyaduhita, Puspa Indahati
AU - Azzahro, Fatimah
N1 - Publisher Copyright:
© 2019 IEEE.
PY - 2019/4
Y1 - 2019/4
N2 - This study analyzes antecedents of customer trust on conducting e-commerce transactions by evaluating customer trust on the sellers and e-commerce platform. This study uses structural equation modeling (SEM) to test relationships among the aforementioned factors. The sample comprises 435 respondents of e-commerce users in Indonesia. The findings suggest that users trust in sellers are influenced by information quality, service quality and seller's reputation. Meanwhile, users trust on e-commerce platform are influenced by information quality, system quality, third party certification and e-commerce platforms' reputation.
AB - This study analyzes antecedents of customer trust on conducting e-commerce transactions by evaluating customer trust on the sellers and e-commerce platform. This study uses structural equation modeling (SEM) to test relationships among the aforementioned factors. The sample comprises 435 respondents of e-commerce users in Indonesia. The findings suggest that users trust in sellers are influenced by information quality, service quality and seller's reputation. Meanwhile, users trust on e-commerce platform are influenced by information quality, system quality, third party certification and e-commerce platforms' reputation.
KW - C2C e-commerce
KW - Online Shopping
KW - Online Trust
KW - PLS-SEM
KW - Trust in Sellers
UR - http://www.scopus.com/inward/record.url?scp=85091334611&partnerID=8YFLogxK
U2 - 10.1109/ICCED46541.2019.9161137
DO - 10.1109/ICCED46541.2019.9161137
M3 - Conference contribution
AN - SCOPUS:85091334611
T3 - 5th International Conference on Computing Engineering and Design, ICCED 2019
BT - 5th International Conference on Computing Engineering and Design, ICCED 2019
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 5th International Conference on Computing Engineering and Design, ICCED 2019
Y2 - 11 April 2019 through 13 April 2019
ER -