Trust in Merchants and E-commerce Platforms as Antecedents of Users' Purchase Intention in C2C E-Commerce

Viky George Lettu Radja Pono, Putu Wuri Handayani, Puspa Indahati Sandhyaduhita, Fatimah Azzahro

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This study analyzes antecedents of customer trust on conducting e-commerce transactions by evaluating customer trust on the sellers and e-commerce platform. This study uses structural equation modeling (SEM) to test relationships among the aforementioned factors. The sample comprises 435 respondents of e-commerce users in Indonesia. The findings suggest that users trust in sellers are influenced by information quality, service quality and seller's reputation. Meanwhile, users trust on e-commerce platform are influenced by information quality, system quality, third party certification and e-commerce platforms' reputation.

Original languageEnglish
Title of host publication5th International Conference on Computing Engineering and Design, ICCED 2019
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728120942
DOIs
Publication statusPublished - Apr 2019
Event5th International Conference on Computing Engineering and Design, ICCED 2019 - Singapore, Singapore
Duration: 11 Apr 201913 Apr 2019

Publication series

Name5th International Conference on Computing Engineering and Design, ICCED 2019

Conference

Conference5th International Conference on Computing Engineering and Design, ICCED 2019
Country/TerritorySingapore
CitySingapore
Period11/04/1913/04/19

Keywords

  • C2C e-commerce
  • Online Shopping
  • Online Trust
  • PLS-SEM
  • Trust in Sellers

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