Traditional market sustainability in the perspective of market managers: A study at the Slipi Market Jakarta

Traditional markets are often evaluated based on consumer judgment. Consumers are considered as determinants of the sustainability of traditional markets from the purchasing side. Even though the managers have their view of the sustainability of their business facilities. Managers have an essential role in good traditional market management. Besides, there are not many studies exploring traditional markets from the managers' perspective. Therefore, it is necessary to study the sustainability of traditional markets based on the managers' perspective. This study used a descriptive qualitative method with in-depth interviews that assessed three aspects: Environmental, economic, and social. Interviews were conducted with managers at the Slipi Market, Jakarta. The results show that environmental factors support traditional markets' sustainability as a priority, namely the provision of building infrastructure and waste management, followed by economic factors and social factors. Traditional markets will not be lost by the rapid growth in the number of modern shopping centers because traditional markets are the driving force of the people's economy.