Tourism digital economy model based on digital transformation concept for tourist village in Indonesia

Ratna Sari, Harjanto Prabowo, Ford Lumban Gaol, Fithra Faisal Hastiadi, Meyliana

Research output: Contribution to journalArticlepeer-review


The fast advancement of technology on a daily basis encourages the tourist industry to evolve and convert into a digital idea. The tourist hamlet as a tourism destination is the subject of this study, as is its culture and distinctiveness. The Indonesian country has 1734 tourist villages, but only a few are controlled and well maintained. While the tourist villages were expected to provide economic growth for the village community, the reality was that they provided only a few benefits and did not spread to all regions of the village. This study will concentrate on developing a tourist model using a digital economy strategy in order to demonstrate the idea of digital transformation. This model will assist the government in monitoring, controlling, and financing tourism activities, as well as in promoting and distributing products/services without the involvement of third parties, so that the government's enthusiasm for developing tourist villages from village communities to rural communities can be realized.

Original languageEnglish
Pages (from-to)81-87
Number of pages7
JournalInternational Journal of Emerging Technology and Advanced Engineering
Issue number10
Publication statusPublished - Oct 2021


  • Digital
  • Digital Economy
  • Digital Tourism
  • Model
  • Tourism
  • Tranformation


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