Tourism branding: A strategy of regional tourism sustainability post COVID-19 in Yogyakarta

Isdarmanto, D. R. Susanto, A. Kiswantoro

Research output: Contribution to journalConference articlepeer-review

Abstract

This research examines how regional tourism management has a business strategy to be able to maintain the continuity of the tourism business after the COVID-19 pandemic by empowering the role of Penta Helix. The local community must care and have the awareness to maintain tourism destination development through a good branding strategy. Penta Helix still maintains the survival strategy of the tourism community in a global competition that must be increasingly competitive. Based on an intensive study of the impact of the corona covid-19 virus which is empirically related to unique and region-specific cultural attitudes that must be maintained. This study uses a qualitative research type in accordance with the variety and breadth of research objects in marketing branding management. In addition, through post-Covid-19 research, it is hoped that strategic innovations can be created to build tourism competitiveness advantages as expected.

Original languageEnglish
Article number012003
JournalIOP Conference Series: Earth and Environmental Science
Volume704
Issue number1
DOIs
Publication statusPublished - 7 Apr 2021
EventInternational Symposium of Geoscience, Oil and Gas Engineering, Sustainable and Environmental Technology 2020, GEOSOSTEK 2020 - Yogyakarta, Indonesia
Duration: 19 Dec 202020 Dec 2020

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