The study of euphemism in social media: Digital technology-based learning media innovation

This study aims to identify euphemisms used as digital technology-based learning media innovations in social media. The qualitative descriptive method is used to analyse the euphemism data which were described and analysed based on their type and shape. The data were collected using the listening method that was done by listening to the use of euphemisms with description techniques in the form of reading and note-taking techniques. Then those data were analysed using the referential equivalent method and the aggregate method. The results of the analysis were: first, the use of a type of euphemism in social media aimed at smoothing words for a particular purpose, namely figurative expression, circumlocution, hyperbole, and colloquial. Second, the form of euphemism in social media could be used as a digital technology-based learning media innovation. Based on the literature review of previous research, the study of euphemisms in social media as a digital technology-based learning media innovation has never been done by other researchers.