Abstract
Abstract
Watching Korean dramas has become one of the many new hobbies loved by most people during the pandemic. Hangeul Academy by Schoters sees this as an opportunity. Different from the Schoters’s competitors, Instagram was used to increase brand awareness by informing about their products and services by cooperating with KOL (key opinion leader). The purpose wants to achieve in running this campaign is to increase brand awareness and interest on Instagram. The method used by the #BelajarDimanaAja campaign is the AISAS communication model and uses a User-Generated Content Marketing strategy. As a result, in April 2022, Hangeul Academy’s Instagram followers increased.
Watching Korean dramas has become one of the many new hobbies loved by most people during the pandemic. Hangeul Academy by Schoters sees this as an opportunity. Different from the Schoters’s competitors, Instagram was used to increase brand awareness by informing about their products and services by cooperating with KOL (key opinion leader). The purpose wants to achieve in running this campaign is to increase brand awareness and interest on Instagram. The method used by the #BelajarDimanaAja campaign is the AISAS communication model and uses a User-Generated Content Marketing strategy. As a result, in April 2022, Hangeul Academy’s Instagram followers increased.
| Original language | English |
|---|---|
| Title of host publication | This article belongs to the Proceedings of The 5th International Conference on Vocational Education Applied Science and Technology 2022 |
| Publisher | MDPI AG |
| ISBN (Print) | 2504-3900 |
| DOIs | |
| Publication status | Published - 29 Dec 2022 |