The role of social capital, publicity, experiences, and reputation (evidence of crowdfunding in emerging market)

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

We investigated the impact of social capital, publicity, experience, and the reputation of the entrepreneur on the success of crowdfunding projects in the emerging market from 2011 to 2016. We developed a research model and conducted comparative study using objective data collected from several emerging countries. Our study found that social capital under structural dimension (e.g., network ties), relational dimension (e.g., obligation), and cognitive dimension (e.g., shared meaning); publicity; and prior experience of success on the part of the entrepreneur are positively significant in influencing a crowdfunding project's probability to be successfully funded. Our study also shown that there is a different probability of success in each country. Through this study, we provided literature reference for crowdfunding study in the emerging markets that is still rarely available.

Original languageEnglish
Title of host publicationBusiness and Management Issues in the Global and Digital Era
Subtitle of host publicationIndonesian Perspectives
PublisherNova Science Publishers, Inc.
Pages205-220
Number of pages16
ISBN (Electronic)9781536165302
ISBN (Print)9781536162752
Publication statusPublished - 11 Nov 2019

Keywords

  • Crowdfunding
  • Emerging market
  • Financial innovation
  • Publicity
  • Reputation
  • Social capital

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