The role of risk and quality in establishing perceived value affecting the intention to book a tour package through an open trip marketplace site

Ayesha Maharani Putri, Muhammad Rifki Shihab, Nur Fitriah Ayuning Budi

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Technology and tourism sector continues to grow encouraging the birth of E-tourism concept. E-tourism concept is widely adopted by travel agents in marketing various tour packages. Currently, there is a C2C Marketplace adoption in E-tourism that provides a variety of open trip travel packages. The purpose of this study is to determine the factors that affect individuals in ordering an open trip tour package through open trip marketplace site. Specifically, this study looks at from two perspectives perceived value of perceived quality and perceived risk of open trip marketplace site. Data collection in this study was conducted by distributing questionnaires online. This study processed data obtained from 58 respondents who have used the open trip marketplace site through the application of smartPLS 3.0. The results of the study concluded that the intention of individuals to buy tour packages through open-trip marketplace sites is only directly affected by the perceived quality of the open-trip marketplace site and indirectly influenced by efficiency. While perceived value is influenced strongly by perceived quality and perceived risk. Then the perceived risk of the open-trip marketplace site is only affected by privacy and is not affected by trust.

Original languageEnglish
Title of host publication2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages75-80
Number of pages6
ISBN (Electronic)9781728101354
DOIs
Publication statusPublished - 17 Jan 2019
Event10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018 - Yogyakarta, Indonesia
Duration: 27 Oct 201828 Oct 2018

Publication series

Name2018 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018

Conference

Conference10th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2018
Country/TerritoryIndonesia
CityYogyakarta
Period27/10/1828/10/18

Keywords

  • C2C Marketplace
  • E-tourism
  • Open trip
  • Perceived quality
  • Perceived risk
  • Perceived value
  • PLS

Fingerprint

Dive into the research topics of 'The role of risk and quality in establishing perceived value affecting the intention to book a tour package through an open trip marketplace site'. Together they form a unique fingerprint.

Cite this