THE ROLE OF @KATAKECILKANA (INSTAGRAM ACCOUNT) TO IMPROVE INFORMATION LITERACY SKILLS OF PARENTS WITH YOUNG CHILDREN

This research discusses the role of the @katakecilkana which is an Instagram account to enhance information literacy skills of parents with young children. The purpose of this study is to identify the role of the @katakecilkana to improve the information literacy skills of parents with young children. This research was conducted through qualitative research using a case study. Data was collected by doing an in-depth interview with informants and observing the activity of the @katakecilkana. The results showed that the @katakecilkana played a role in improving information literacy skills of parents with young children. This finding is supported by the infographic content on the @katakecilkana which was able to improve information literacy skills of parents with young children. In addition to infographic content, storytelling content also supports the role of the @katakecilkana in improving information literacy skills of parents with young children.