TY - GEN
T1 - The Role of IT in Transforming a Platform Business Model
T2 - 2nd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2020
AU - Setiawan, Aris
AU - Saputra, Budyono
AU - Rosyiq, Ahmad
AU - Prama Nurahman, Jihan
AU - Ichsan, Rizky
AU - Rifki Shihab, Muhammad
AU - Ranti, Benny
N1 - Funding Information:
ACKNOWLEDGMENT This research is funded by Universitas Indonesia PUTI 2020 Research Grant.
Publisher Copyright:
© 2020 IEEE.
PY - 2020/11/19
Y1 - 2020/11/19
N2 - Financial digitalization in the world of education enables transparency, accountability, and good financial management for educational institutions to develop better education services. PT XYZ is one of Financial Technology (FinTech) company in Indonesia which provide bill management platform for education institution. The platform integrates multiple payment channels such as banks, mobile wallets, retails, and other bill aggregators to provides a noncash tuition payment for parents of students. This study analyzed the business model strategy and the role of IT in transforming a platform business model of PT XYZ from a host to host digital payment implementer to a company that provide a bill management and payment platform for educational institutions by implementing Software as a Service (SaaS). This study used qualitative methods by conducting literature studies, observation, and semi-structured interviews. The result showed that PT XYZ has created a new market positioning, product positioning and business network positioning by enhancing existing strategy and capability to expand their business.
AB - Financial digitalization in the world of education enables transparency, accountability, and good financial management for educational institutions to develop better education services. PT XYZ is one of Financial Technology (FinTech) company in Indonesia which provide bill management platform for education institution. The platform integrates multiple payment channels such as banks, mobile wallets, retails, and other bill aggregators to provides a noncash tuition payment for parents of students. This study analyzed the business model strategy and the role of IT in transforming a platform business model of PT XYZ from a host to host digital payment implementer to a company that provide a bill management and payment platform for educational institutions by implementing Software as a Service (SaaS). This study used qualitative methods by conducting literature studies, observation, and semi-structured interviews. The result showed that PT XYZ has created a new market positioning, product positioning and business network positioning by enhancing existing strategy and capability to expand their business.
KW - business model
KW - cashless society
KW - digital payment
KW - education institution
KW - innovation
KW - strategy
UR - http://www.scopus.com/inward/record.url?scp=85102171066&partnerID=8YFLogxK
U2 - 10.1109/ICIMCIS51567.2020.9354306
DO - 10.1109/ICIMCIS51567.2020.9354306
M3 - Conference contribution
AN - SCOPUS:85102171066
T3 - Proceedings - 2nd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2020
SP - 213
EP - 219
BT - Proceedings - 2nd International Conference on Informatics, Multimedia, Cyber, and Information System, ICIMCIS 2020
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 19 November 2020 through 20 November 2020
ER -