TY - GEN
T1 - The Role of Information Technology in Changing Business Models to Increase Competitive Advantage of Ultra Micro Financing Institutions
T2 - 2023 International Seminar on Application for Technology of Information and Communication, iSemantic 2023
AU - Himawan Kunto, D. A.
AU - Ranti, Benny
AU - Shihab, Muhammad Rifki
AU - Budiman, Arief Taufik
AU - Siregar, Dwi Yanti
AU - Anggraini, Melviana
AU - Romodhon, Rizki
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - Many organizations have been starting to modify their business models to more focus on digital technology in recent years because digital technology has become a key factor to running a business. This modification is by applying technology to every part of the business. There have been many studies on the role of IT (information technology) is changing business models. However, the research would focus on analyzing the role of IT and its influence on changes in the business model canvas to be the digital business model with the Morphology Ontology approach, especially in government microfinance institutions in Indonesia. ABC is one of the organizations that successfully applied technology to support its business strategy by modifying the business model. We use a qualitative method, we compare the business model in the study case with similar business models in other countries, and then we conducted some interviews to gather the data needed. We evaluate eight drivers in the Business Model Morphology Ontology Elements and described explicitly the alignment between the business model and IT adoption. Our results show digital transformation business model of ABC and the IT impact in ABC new business model, and ultimately have an impact on increasing competitive advantage in terms of client intimacy.
AB - Many organizations have been starting to modify their business models to more focus on digital technology in recent years because digital technology has become a key factor to running a business. This modification is by applying technology to every part of the business. There have been many studies on the role of IT (information technology) is changing business models. However, the research would focus on analyzing the role of IT and its influence on changes in the business model canvas to be the digital business model with the Morphology Ontology approach, especially in government microfinance institutions in Indonesia. ABC is one of the organizations that successfully applied technology to support its business strategy by modifying the business model. We use a qualitative method, we compare the business model in the study case with similar business models in other countries, and then we conducted some interviews to gather the data needed. We evaluate eight drivers in the Business Model Morphology Ontology Elements and described explicitly the alignment between the business model and IT adoption. Our results show digital transformation business model of ABC and the IT impact in ABC new business model, and ultimately have an impact on increasing competitive advantage in terms of client intimacy.
KW - Business Model Morphology
KW - Competitive Advantage
KW - digital business model
KW - Information System
UR - http://www.scopus.com/inward/record.url?scp=85178077123&partnerID=8YFLogxK
U2 - 10.1109/iSemantic59612.2023.10295346
DO - 10.1109/iSemantic59612.2023.10295346
M3 - Conference contribution
AN - SCOPUS:85178077123
T3 - 2023 International Seminar on Application for Technology of Information and Communication: Smart Technology Based on Industry 4.0: A New Way of Recovery from Global Pandemic and Global Economic Crisis, iSemantic 2023
SP - 370
EP - 375
BT - 2023 International Seminar on Application for Technology of Information and Communication
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 16 September 2023 through 17 September 2023
ER -
