The Role of Communication in Sustainable Development Tourism: A Case Study on Community-based Tourism (Pokdarwis) in Nglanggeran Village

This study aims to discover how communication strategies to empower rural communities to develop local tourism are formulated and implemented and how particular features of communication produce social change and contribute to increase the community participation in developing local tourism. The researchers employ the qualitative method by conducting a descriptive study on the object of the research. The researchers interpret and analyze data on Nglanggeran Pokdarwis’ implementation of communication strategies and its significance in increasing the community participation in developing local tourism. The research shows how Nglanggeran Village provides a success story of community participation in developing village through its tourism activities. The social changes also manifest in the increase of the community’s welfare and participation in expanding their tourism activities even more. This research also finds the lack of female participation in Nglanggeran community and male residents predominantly occupy the community’s strategic positions