The Role of Cognitive Skills, Non-Cognitive Skills, and Internet Use on Entrepreneurs' Success in Indonesia

This study aims to analyze the effect of cognitive skills, non-cognitive skills, and internet use on the entrepreneur's success in Indonesia. Using the Indonesian Family Life Survey (IFLS) conducted in 2014 (IFLS-5), this study observed people of 15-64 years old who work as entrepreneurs which amounted to 4.111 observations. The model used is Ordinary Least Square (OLS) Regression. The results showed that cognitive and non-cognitive skills will determine the entrepreneur's success by profit measure. The higher the cognitive and non-cognitive skills possessed by the entrepreneur, the higher the profit obtained. Entrepreneurs who use the internet will also get higher profits than entrepreneurs who do not use the internet. In addition, the profit earned by the entrepreneur will be even higher if: age increases, of male sex, is highly educated and is living in urban areas.