The Role Generative AI in Human Resource Management: Enhancing Operational Efficiency, Decision-Making, and Addressing Ethical Challenges

This paper examines the use of generative AI in human resource management (HRM), emphasizing the improvement of operational efficiency and decision-making processes. The study used a literature based approach, combining information from peer reviewed journals, books, research articles and industry reports to examine the adoption of AI into HR tasks, such as recruiting, employee engagement, and performance management. This research demonstrates that generative AI significantly enhances recruiting by decreasing the time to hire and more precisely matching applicants with job specifications. Moreover, AI-driven technologies strengthen employee engagement by personalizing interactions and automating routine tasks, enabling HR professionals to concentrate on key objectives.