The perceptions of consumers towards venison from captive breeding

Peggy Awanti Nila Krisna, Jatna Supriatna, Matius Suparmoko, Raden Garsetiasih

Research output: Contribution to journalArticlepeer-review

Abstract

This study aims at analyzing perceptions of consumers, related to the use of venison from captive as a source of alternative animal protein. The survey method was used to collect data with questionnaire instruments provided to selected respondents dinning at several restaurants in malls and hotels in Jakarta. The analysis was done with Top Two Boxes and Bottom Two Boxes that is the method that combined percentage of respondents’ answers in Likert scale. The results showed that consumers generally had positive perceptions towards venison, in terms of conservation status, utilization, food safety, quality and price. Although the consumers’ interest to consume venison was quite high, the legality factor was their concern. This study recommended key policy makers to focus their attention on awareness rising and to cultivate Timor deer for utilization by community while ensuring the preservation of the populations in nature.

Original languageEnglish
Pages (from-to)247-248
Number of pages2
JournalAnnals of Biology
Volume34
Issue number3
Publication statusPublished - 1 Jan 2018

Keywords

  • Captive breeding
  • Conservation
  • Consumer perceptions
  • Timor deer
  • Venison

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