The Optimization of Halal Certification in Indonesia:Finding Right Balance between Consumer and Businessmen Interest

The halal market’s growing trend has enormous potential that can be utilized to benefit Muslim society. In Indonesia, the regulation of halal market stipulated in Halal Product Assurance Act No. 33 Year 2014. This law gives Halal Certification obligation for all products that are entered, circulated, and traded in Indonesia. This clause will affects the consumers and the businessmen, two main stakeholders on halal products. However, in practice, the halal certification obligation is not fully implemented in society. This paper aims to research how to optimize the halal certification both from consumer and businessmen perspective. The research will be conducted using literature studies from legal sources regarding the halal industry and literature about the halal industry. Moreover, this paper will analyse the issue from the theoretical concept of the right of information for consumers, and the Ease of Doing Business principle. Research findings suggest that halal certification is crucial as part of consumer protection. Furthermore, halal certification can provide value-added for the product. As suggestion, to optimize and strengthen Halal Certification can be conducted by socialization of the halal certification’s urgency, conducting halal certification training to businessmen, and strengthening related regulations.