Gravari-Barbas (2018) states that the demand for heritage is becoming increasingly urgent in the context of a hypermodern society. The motivation-satisfaction relationship is a popular research topic in tourism. Both can be investigated through direct relationships and indirect relationships. However, the previous literature failed to explain the direct relationship between motivation-satisfaction. This study aims to determine the direct and indirect effects between tourists' motivation-satisfaction towards the heritage destination through the role of experience-related factors and destination images perceived by tourists during a visit to a heritage destination. The sample is Indonesian citizens who had traveled to Borobudur Temple last year. The research is using Partial Least Square-Structural Equation Modeling (PLS-SEM) for processing data from 442 respondents. The result indicates a significant effect between motivation-satisfaction through destination image and one of the experiential factors. These findings contribute to understanding the determinants of tourist's behavior and satisfaction towards a heritage destination.
|Journal||IOP Conference Series: Earth and Environmental Science|
|Publication status||Published - 1 Apr 2021|
|Event||1st Journal of Environmental Science and Sustainable Development Symposium, JESSD 2020 - Jakarta, Virtual, Indonesia|
Duration: 28 Sep 2020 → 30 Sep 2020