The Integration of the National Ecolabel in Southeast Asia to Support Asean Tuna Ecolabelling (ATEL)

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review


The development of information technology has led to the growth of people's consumption patterns towards fish not only in terms of health but also in sustainability. The lifestyle creates business opportunities in fisheries ecolabel schemes. The trend was well utilized by various multinational companies which
collaborated with international NGO to form the scheme. Its face immense challenges in developing countries because of some issues such as high costs and high requirement. Notohamijoyo (2018) shows that the scheme could not be implemented in Indonesia from the stakeholder’s perspective. The ecolabel scheme needs a special approach for tuna species (Thunnus sp), the highest economic value of fish in the world and highly migratory species across the sea region. The effective management requires cross-country cooperation. The
Association of South East Asian Nations (ASEAN) has begun consolidation to start the regional system of ecolabel which named ASEAN Tuna Ecolabelling (ATEL). This is the first regional seafood ecolabel scheme in the world. The main difficulty in implementing the scheme is the integration of national ecolabel schemes of ASEAN countries. The integration must be resolved by all ASEAN countries. If success, ATEL not only develop as an effective scheme but also as a new regional brand of tuna.
Original languageEnglish
Title of host publicationProceedings of the 2nd International Conference on Inclusive Business in the Changing World (ICIB 2019)
Publication statusPublished - 2020


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