The influence of knowledge and religiosity on intention to repurchase; a comparative study in three industries: Halal cosmetics, halal personal care and halal food

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

The growth of muslim population continues to increase and is expected to continue growing up to 2.2 billion by 2030. This makes the demand for halal products is increasing. However, it is not followed by supply from a trusted manufacturer for halal product. Many Indonesian are only concerned with halal food but haven't realized the importance of the 'halalness' of cosmetics and personal care that can affect the acceptance of daily worship. This study wanted to know how the perception of halal in Islam can affect one's intention of repurchase judged from the level of religiosity, knowledge, attitude and its impact in determining the intention of repurchasing cosmetic, personal care and halal food in Indonesia. Total of 844 usable questionnaires from respondents over the age of 18 and who purchased cosmetic or personal care or halal food on the last 6 months were used. This study used self-administrated questionnaire with closed-ended questions. Also data analysis was performed using conclusive descriptive cross-sectional analysis and Structural Equation Modeling (SEM) method using LISREL 8.51 software. The results in the study showed that there is a significant impact between variables on indirect relationship, while direct relationships shown an insignificant relationship between knowledge and the intention of repurchase. While the relationship between religiosity and the intention of repurchasing shows a significant relationship in halal personal care product and halal food products.

Original languageEnglish
Title of host publicationProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
Subtitle of host publicationSustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages5459-5470
Number of pages12
ISBN (Electronic)9780999855119
Publication statusPublished - 1 Jan 2019
Event32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Spain
Duration: 15 Nov 201816 Nov 2018

Publication series

NameProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth

Conference

Conference32nd International Business Information Management Association Conference, IBIMA 2018
CountrySpain
CitySeville
Period15/11/1816/11/18

Keywords

  • Halal
  • Halal cosmetics
  • Halal food
  • Halal personal care
  • Intention to repurchasing
  • Islamic marketing
  • Knowledge
  • Religiosity

Fingerprint Dive into the research topics of 'The influence of knowledge and religiosity on intention to repurchase; a comparative study in three industries: Halal cosmetics, halal personal care and halal food'. Together they form a unique fingerprint.

  • Cite this

    Putri, I. S., Daryanti, S., & Hati, S. R. H. (2019). The influence of knowledge and religiosity on intention to repurchase; a comparative study in three industries: Halal cosmetics, halal personal care and halal food. In K. S. Soliman (Ed.), Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth (pp. 5459-5470). (Proceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth). International Business Information Management Association, IBIMA.