THE INFLUENCE OF HOSPITAL BRAND IMAGE ON PATIENT'S DECISION TO CHOOSE HOSPITAL: LITERATURE REVIEW

Keyphrases

• Decision to Choose 100%
• Brand Image 100%
• Hospitality Brands 100%
• Patient Perception 50%
• Patient Decision Making 50%
• Health Care Services 25%
• Medical Services 25%
• Patient Selection 25%
• Social Marketing 25%
• Social Aspects 25%
• Healthcare Facilities 25%
• In Care 25%
• Mendeley 25%
• Induction Process 25%
• Hospital Selection 25%
• Service Providers 25%
• Perceived Service Quality 25%
• Marketing Communication Strategy 25%

Nursing and Health Professions

• Literature Review 100%
• Health Care 100%
• Health Care Facility 50%
• Patient Selection 50%
• Healthcare Facility 50%
• Marketing 50%