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The Influence of Gamification Implementation on Customer Loyalty in Mobile Commerce Applications

  • Bhaskoro Siddhi Pradhana
  • , Muhammad Fachri Anandito
  • , Mohamed Al Kwarizmi Dwi Anggara
  • , Putu Wuri Handayani

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

3 Citations (Scopus)

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Economics, Econometrics and Finance

Psychology