TY - GEN
T1 - The Influence of Electronic Word-of-Mouth Information Quality Dimensions on Consumer Product Purchase in Online Marketplace
AU - Dwiputra, Ringgi Cahyo
AU - Handayani, Putu Wuri
AU - Snnarso, Fathia Prinastiti
AU - Hilman, Muhammad Hafizhuddin
N1 - Funding Information:
We want to convey our gratitude to the Kementerian Riset Dan Teknologi/Badan Riset dan Inovasi Nasional for the Grant Hibah Penelitian Dasar Unggulan Perguruan Tinggi Number NKB-078/UN2.RST/HKP.05.00/2021.
Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - Online review as a form of electronic word-of-mouth (EWOM) has been proven to motivate consumers to shop through online marketplace platforms in Indonesia, although some of the platforms have not yet provided a feature to filter relevant, latest, accurate, or complete information in the review. This study aims to analyze the influence of the information quality dimensions of EWOM on consumer behavior in purchasing products in the online marketplace. This study uses a quantitative approach by surveying 1,266 online marketplace users in Indonesia who have purchased products and read the reviews in the last three months. The data were processed in AMOS 24 by using the covariance-based structural equation modeling method. The results prove that all the hypotheses of this study were successfully accepted. The results show that the four dimensions of EWOM information quality, namely relevance, timeliness, accuracy, and comprehensiveness significantly influence information quality. After that, information quality significantly influences social psychological distance and trust. Then, social psychological distance significantly influences trust and mediates the relationship between information quality and trust. Furthermore, trust significantly influences purchase intention. Finally, purchase intention significantly influences purchase decision. The results of this research can present insight to assist online marketplace service providers in developing better online review features.
AB - Online review as a form of electronic word-of-mouth (EWOM) has been proven to motivate consumers to shop through online marketplace platforms in Indonesia, although some of the platforms have not yet provided a feature to filter relevant, latest, accurate, or complete information in the review. This study aims to analyze the influence of the information quality dimensions of EWOM on consumer behavior in purchasing products in the online marketplace. This study uses a quantitative approach by surveying 1,266 online marketplace users in Indonesia who have purchased products and read the reviews in the last three months. The data were processed in AMOS 24 by using the covariance-based structural equation modeling method. The results prove that all the hypotheses of this study were successfully accepted. The results show that the four dimensions of EWOM information quality, namely relevance, timeliness, accuracy, and comprehensiveness significantly influence information quality. After that, information quality significantly influences social psychological distance and trust. Then, social psychological distance significantly influences trust and mediates the relationship between information quality and trust. Furthermore, trust significantly influences purchase intention. Finally, purchase intention significantly influences purchase decision. The results of this research can present insight to assist online marketplace service providers in developing better online review features.
KW - electronic word-of-mouth
KW - Indonesia
KW - information quality
KW - online marketplace
KW - product purchasing behavior
UR - http://www.scopus.com/inward/record.url?scp=85123862475&partnerID=8YFLogxK
U2 - 10.1109/ICACSIS53237.2021.9631356
DO - 10.1109/ICACSIS53237.2021.9631356
M3 - Conference contribution
AN - SCOPUS:85123862475
T3 - 2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
BT - 2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
Y2 - 23 October 2021 through 26 October 2021
ER -