The Influence of Electronic Word-of-Mouth Information Quality Dimensions on Consumer Product Purchase in Online Marketplace

Ringgi Cahyo Dwiputra, Putu Wuri Handayani, Fathia Prinastiti Snnarso, Muhammad Hafizhuddin Hilman

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Online review as a form of electronic word-of-mouth (EWOM) has been proven to motivate consumers to shop through online marketplace platforms in Indonesia, although some of the platforms have not yet provided a feature to filter relevant, latest, accurate, or complete information in the review. This study aims to analyze the influence of the information quality dimensions of EWOM on consumer behavior in purchasing products in the online marketplace. This study uses a quantitative approach by surveying 1,266 online marketplace users in Indonesia who have purchased products and read the reviews in the last three months. The data were processed in AMOS 24 by using the covariance-based structural equation modeling method. The results prove that all the hypotheses of this study were successfully accepted. The results show that the four dimensions of EWOM information quality, namely relevance, timeliness, accuracy, and comprehensiveness significantly influence information quality. After that, information quality significantly influences social psychological distance and trust. Then, social psychological distance significantly influences trust and mediates the relationship between information quality and trust. Furthermore, trust significantly influences purchase intention. Finally, purchase intention significantly influences purchase decision. The results of this research can present insight to assist online marketplace service providers in developing better online review features.

Original languageEnglish
Title of host publication2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781665442640
DOIs
Publication statusPublished - 2021
Event13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021 - Depok, Indonesia
Duration: 23 Oct 202126 Oct 2021

Publication series

Name2021 International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021

Conference

Conference13th International Conference on Advanced Computer Science and Information Systems, ICACSIS 2021
Country/TerritoryIndonesia
CityDepok
Period23/10/2126/10/21

Keywords

  • electronic word-of-mouth
  • Indonesia
  • information quality
  • online marketplace
  • product purchasing behavior

Fingerprint

Dive into the research topics of 'The Influence of Electronic Word-of-Mouth Information Quality Dimensions on Consumer Product Purchase in Online Marketplace'. Together they form a unique fingerprint.

Cite this