TY - GEN
T1 - The Implementation of Augmented Reality in E-Commerce Customization
T2 - 13th International Conference on Information and Communication Technology and System, ICTS 2021
AU - Fu'Adi, Dhena Kamalia
AU - Hidayanto, Achmad Nizar
AU - Inan, Dedi I.
AU - Phusavat, Kongkiti
N1 - Funding Information:
ACKNOWLEDGMENT This work is supported by Faculty of Computer Science Universitas Indonesia and is partly supported by Penelitian Kompetitif Nasional Pasca Doktor entitled “Pengembangan Konsep Gamifikasi untuk Platform E-Commerce Bagi Usaha Mikro, Kecil, dan Menengah (UMKM)”, supported by Ministry of Research, Technology and Higher Education of the Republic of Indonesia.
Publisher Copyright:
© 2021 IEEE.
PY - 2021
Y1 - 2021
N2 - The rapid change in technology has turned the interaction between the customer and e-commerce application into more realistically. One of the advanced technologies in e-commerce is Augmented Reality (AR). The implementation of AR in e-commerce has been vast and diverse. One of these is to help customizing products based on customer needs. In understanding the extent of implementation for customization in AR e-commerce and its limitations, a systematic literature review was carried out from previous papers. From five paper databases whose publication dates range from 2012 to 2021, 32 papers discuss AR customization in e-commerce. The explanation of this result is divided into six research objectives, such as customer experience, behavioral response, purchase intention, adoption and acceptance, brand love, and attitude toward risk. In this paper, the explanation of customization in AR e-commerce will be divided into the implementation and future works.
AB - The rapid change in technology has turned the interaction between the customer and e-commerce application into more realistically. One of the advanced technologies in e-commerce is Augmented Reality (AR). The implementation of AR in e-commerce has been vast and diverse. One of these is to help customizing products based on customer needs. In understanding the extent of implementation for customization in AR e-commerce and its limitations, a systematic literature review was carried out from previous papers. From five paper databases whose publication dates range from 2012 to 2021, 32 papers discuss AR customization in e-commerce. The explanation of this result is divided into six research objectives, such as customer experience, behavioral response, purchase intention, adoption and acceptance, brand love, and attitude toward risk. In this paper, the explanation of customization in AR e-commerce will be divided into the implementation and future works.
KW - Augmented reality
KW - Customization
KW - E-commerce
KW - Online shopping
KW - Systematic literature review
UR - http://www.scopus.com/inward/record.url?scp=85123294394&partnerID=8YFLogxK
U2 - 10.1109/ICTS52701.2021.9608322
DO - 10.1109/ICTS52701.2021.9608322
M3 - Conference contribution
AN - SCOPUS:85123294394
T3 - Proceedings of 2021 13th International Conference on Information and Communication Technology and System, ICTS 2021
SP - 12
EP - 17
BT - Proceedings of 2021 13th International Conference on Information and Communication Technology and System, ICTS 2021
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 20 October 2021 through 21 October 2021
ER -