The Implementation of Augmented Reality in E-Commerce Customization: A Systematic Literature Review

Dhena Kamalia Fu'Adi, Achmad Nizar Hidayanto, Dedi I. Inan, Kongkiti Phusavat

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

The rapid change in technology has turned the interaction between the customer and e-commerce application into more realistically. One of the advanced technologies in e-commerce is Augmented Reality (AR). The implementation of AR in e-commerce has been vast and diverse. One of these is to help customizing products based on customer needs. In understanding the extent of implementation for customization in AR e-commerce and its limitations, a systematic literature review was carried out from previous papers. From five paper databases whose publication dates range from 2012 to 2021, 32 papers discuss AR customization in e-commerce. The explanation of this result is divided into six research objectives, such as customer experience, behavioral response, purchase intention, adoption and acceptance, brand love, and attitude toward risk. In this paper, the explanation of customization in AR e-commerce will be divided into the implementation and future works.

Original languageEnglish
Title of host publicationProceedings of 2021 13th International Conference on Information and Communication Technology and System, ICTS 2021
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages12-17
Number of pages6
ISBN (Electronic)9781665440592
DOIs
Publication statusPublished - 2021
Event13th International Conference on Information and Communication Technology and System, ICTS 2021 - Virtual, Online, Indonesia
Duration: 20 Oct 202121 Oct 2021

Publication series

NameProceedings of 2021 13th International Conference on Information and Communication Technology and System, ICTS 2021

Conference

Conference13th International Conference on Information and Communication Technology and System, ICTS 2021
Country/TerritoryIndonesia
CityVirtual, Online
Period20/10/2121/10/21

Keywords

  • Augmented reality
  • Customization
  • E-commerce
  • Online shopping
  • Systematic literature review

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