The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth

Meyliana, Achmad Nizar Hidayanto, Bruno Sablan, Eko K. Budiardjo, Nurul M. Putram

Research output: Contribution to journal › Article › peer-review

3 Citations (Scopus)

Fingerprint

Dive into the research topics of 'The impact of parasocial interaction toward prospective students' intention to enrol in a university and share information through electronic word-of-mouth'. Together they form a unique fingerprint.

Business & Economics

Engineering & Materials Science