TY - GEN
T1 - The Impact of Online Travel Website Design on Online Purchase Intention: Case Study at Traveloka.com
AU - Auliya, Anisatul
PY - 2023/11/1
Y1 - 2023/11/1
N2 - E-commerce is one of the results from the development of internet technology. Traveloka is one of the e-commerce sites in the tourism industry that provides access to finding and buying types of travel needs, local attractions and financial service products. The purpose of this study is to explain how the design of a website can attract consumers’ attention and influence online purchase intentions. To conduct this research, a literature study and questionnaire distribution using the Google form have been carried out. The total number of samples in this study were 103 people. Furthermore, the data has been analyzed using PLS-SEM (Partial Least Square-Structural Equation Modeling) technique. The results of the study show that several website designs such as Navigation and Visual Representation are the determining factors in attracting customers to use the Traveloka.com. This research was focused only on Traveloka as an Online Travel Agent and can be expanded to other industries.
AB - E-commerce is one of the results from the development of internet technology. Traveloka is one of the e-commerce sites in the tourism industry that provides access to finding and buying types of travel needs, local attractions and financial service products. The purpose of this study is to explain how the design of a website can attract consumers’ attention and influence online purchase intentions. To conduct this research, a literature study and questionnaire distribution using the Google form have been carried out. The total number of samples in this study were 103 people. Furthermore, the data has been analyzed using PLS-SEM (Partial Least Square-Structural Equation Modeling) technique. The results of the study show that several website designs such as Navigation and Visual Representation are the determining factors in attracting customers to use the Traveloka.com. This research was focused only on Traveloka as an Online Travel Agent and can be expanded to other industries.
UR - https://www.atlantis-press.com/proceedings/icveast-23/125993557
U2 - 10.2991/978-2-38476-132-6_39
DO - 10.2991/978-2-38476-132-6_39
M3 - Conference contribution
BT - The 6th International Conference On Vocational Education Applied Science And Technology (ICVEAST 202
ER -