The factors that influence the millennials' intention to pirate digital movies

Rezdi Luthfan Pramananda, Sri Rahayu Hijrah Hati

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

The aim of this research was to understand the factors that deter movie piracy among Muslim Millennials and generation Z consumers in Indonesia. The data were collected from 166 people whose ages were between 16 and 24. The data were analyzed using Partial Least Squares-Structural Equation Modelling (PLS-SEM). The results showed that perceived risk, attitude towards the piracy of digital movies, and facilitating conditions were the significant factors that deter the piracy of digital movies. In addition, the attitude towards such piracy also was found to moderate the relationship between the facilitating conditions and the behavior of habitual piracy of digital movies.

Original languageEnglish
Title of host publicationProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020
Subtitle of host publicationSustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth
EditorsKhalid S. Soliman
PublisherInternational Business Information Management Association, IBIMA
Pages6814-6827
Number of pages14
ISBN (Electronic)9780999855119
Publication statusPublished - 1 Jan 2019
Event32nd International Business Information Management Association Conference, IBIMA 2018 - Seville, Spain
Duration: 15 Nov 201816 Nov 2018

Publication series

NameProceedings of the 32nd International Business Information Management Association Conference, IBIMA 2018 - Vision 2020: Sustainable Economic Development and Application of Innovation Management from Regional expansion to Global Growth

Conference

Conference32nd International Business Information Management Association Conference, IBIMA 2018
Country/TerritorySpain
CitySeville
Period15/11/1816/11/18

Keywords

  • Attitude
  • Digital movie piracy
  • Facilitating conditions
  • Generation Z
  • Millennials
  • Perceived risk

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