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THE EFFECT OF SOCIAL MEDIA E-MARKETING TOWARDS CONSUMERS SHOPPING BEHAVIOR
Arius Krypton Onarelly
, Naldo Tantuah
,
Hardika Widi Satria
Vocational Programme of Social Humanities
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Keyphrases
Consumer Buying Behaviour
100%
Social Media Effects
100%
E-marketing
100%
Shopping Behavior
83%
Marketing Variables
50%
Social Media
33%
Interactivity
33%
Online Transactions
33%
Indonesian
16%
Analytical Method
16%
Facebook
16%
Instagram
16%
LinkedIn
16%
Internet Users
16%
F-test
16%
Cultural Factors
16%
WhatsApp
16%
Personal Factors
16%
Psychological Factors
16%
Selling Strategy
16%
Partial Effects
16%
Vocational Education
16%
Simultaneous Effects
16%
Consumer Behavior
16%
Factors Affected
16%
Social Sciences
Consumer Shopping Behavior
100%
Social Media
100%
Facebook
33%
Instagram
33%
SPSS Statistics
33%
Psychological Factor
33%
Cultural Factor
33%
WhatsApp
33%
Vocational Education
33%