The effect of rhythm in music and interior on people's movement

Ruth Amelia, Elita Nuraeny, Enira Arvanda

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Rhythm affects to move people with aesthetic experiences (Thapa, 2017, p. 214). The term rhythm can refer to both interior design and music; thus, each subject can affect people's movement to some extent. The case to be studied in this paper is Gramedia and Ak.'sa.ra, two bookstores with different spatial identity and intention on people's spatial movement. Integrating its interior space and selected music, Gramedia and Ak.'sa.ra have seduced people to move differently according to its brand; Gramedia is dynamic, fun, and a fast-paced consumptive place while Ak.'sa.ra's is an inspiring, learning place to spend time. Through the contrast between both bookstores, this paper will compare the rhythm to see if it is affecting the movement of their customers the way they intended to. Research conducted through four steps. The first step was identifying the spatial identity of Gramedia and Ak.'sa.ra by interviewing representatives from both bookstores. The second step was examining the music selection's tempo and determining the interior's type of rhythm. The third step was mapping the customer's movement in both bookstores and, lastly, analyzing the data through comparison in chronological order. This paper aims to understand if rhythm- both in interior and music-manages to represent the spatial identity of aplace.

Original languageEnglish
Title of host publicationRecent Progress on
Subtitle of host publicationEnergy, Communities and Cities - Proceedings of International Symposium on Sustainable and Clean Energy, ISSCE 2019: Quality in Research 2019
EditorsYuliusman Yuliusman, Cindy Dianita
PublisherAmerican Institute of Physics Inc.
ISBN (Electronic)9780735419896
DOIs
Publication statusPublished - 4 May 2020
Event16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019 - Padang, Indonesia
Duration: 22 Jul 201924 Jul 2019

Publication series

NameAIP Conference Proceedings
Volume2230
ISSN (Print)0094-243X
ISSN (Electronic)1551-7616

Conference

Conference16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019
CountryIndonesia
CityPadang
Period22/07/1924/07/19

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