TY - GEN
T1 - The effect of rhythm in music and interior on people's movement
AU - Amelia, Ruth
AU - Nuraeny, Elita
AU - Arvanda, Enira
N1 - Funding Information:
This research is funded by grant research PITTA B by Direktorat Riset dan Pengabdian Masyarakat Universitas Indonesia. I want to thank: Mrs. Retno as Public Relations Superintendent PT Gramedia Asri Media, who helped me to require documents needed for this paper; Mr. Rezza as Public Relations Manager of Gramedia and Mr. Victor as Manager of Ak.'sa.ra Kemang, who were willing to be interviewed for this paper.
Publisher Copyright:
© 2020 Author(s).
Copyright:
Copyright 2020 Elsevier B.V., All rights reserved.
PY - 2020/5/4
Y1 - 2020/5/4
N2 - Rhythm affects to move people with aesthetic experiences (Thapa, 2017, p. 214). The term rhythm can refer to both interior design and music; thus, each subject can affect people's movement to some extent. The case to be studied in this paper is Gramedia and Ak.'sa.ra, two bookstores with different spatial identity and intention on people's spatial movement. Integrating its interior space and selected music, Gramedia and Ak.'sa.ra have seduced people to move differently according to its brand; Gramedia is dynamic, fun, and a fast-paced consumptive place while Ak.'sa.ra's is an inspiring, learning place to spend time. Through the contrast between both bookstores, this paper will compare the rhythm to see if it is affecting the movement of their customers the way they intended to. Research conducted through four steps. The first step was identifying the spatial identity of Gramedia and Ak.'sa.ra by interviewing representatives from both bookstores. The second step was examining the music selection's tempo and determining the interior's type of rhythm. The third step was mapping the customer's movement in both bookstores and, lastly, analyzing the data through comparison in chronological order. This paper aims to understand if rhythm- both in interior and music-manages to represent the spatial identity of aplace.
AB - Rhythm affects to move people with aesthetic experiences (Thapa, 2017, p. 214). The term rhythm can refer to both interior design and music; thus, each subject can affect people's movement to some extent. The case to be studied in this paper is Gramedia and Ak.'sa.ra, two bookstores with different spatial identity and intention on people's spatial movement. Integrating its interior space and selected music, Gramedia and Ak.'sa.ra have seduced people to move differently according to its brand; Gramedia is dynamic, fun, and a fast-paced consumptive place while Ak.'sa.ra's is an inspiring, learning place to spend time. Through the contrast between both bookstores, this paper will compare the rhythm to see if it is affecting the movement of their customers the way they intended to. Research conducted through four steps. The first step was identifying the spatial identity of Gramedia and Ak.'sa.ra by interviewing representatives from both bookstores. The second step was examining the music selection's tempo and determining the interior's type of rhythm. The third step was mapping the customer's movement in both bookstores and, lastly, analyzing the data through comparison in chronological order. This paper aims to understand if rhythm- both in interior and music-manages to represent the spatial identity of aplace.
UR - http://www.scopus.com/inward/record.url?scp=85096452603&partnerID=8YFLogxK
U2 - 10.1063/5.0002634
DO - 10.1063/5.0002634
M3 - Conference contribution
AN - SCOPUS:85096452603
T3 - AIP Conference Proceedings
BT - Recent Progress on
A2 - Yuliusman, Yuliusman
A2 - Dianita, Cindy
PB - American Institute of Physics Inc.
T2 - 16th International Conference on Quality in Research, QiR 2019 - 2019 International Symposium on Sustainable and Clean Energy, ISSCE 2019
Y2 - 22 July 2019 through 24 July 2019
ER -